For the past seven years, the Toyota Motor Corporation has run a global art competition for children, accepting entries from 70 countries all over the world. This year, more than 600 entrants from the UK took part in the Dream Car Art contest, getting their colouring pencils out to present ideas for their ‘dream car of the future’.
This is the third time that a winners’ announcement ceremony has been held for the UK, and awards were handed out at Toyota GB’s headquarters earlier this month. Entries were judged by Masa Nohara, the Executive Director and Co-ordinator of Toyota GB, and a panel from both the Toyota marketing team and external marketing agency.
The creativity of every entry really impressed the judges: concepts range from cupcake cars to fishtanks. In the ‘under 10’, ’10 to 12’ and ’13 to 15’ groups, many entrants considered the environment and renewable energy in their designs – some cars were powered by rubbish and rain water. Winners in each category were praised for their inventive and original ideas, and the standard was impressively high in every age group.
Jon Williams, President and Managing Director of Toyota GB, hosted the ceremony and presented awards to some lucky winners. He said on the night: “The goal of the Dream Car Art competition is to create opportunities for children to have fun drawing their ‘dream car of the future’. The importance of dreams and inspiring the young people of tomorrow is something that is very important to Toyota.”
Every young finalist from the UK – 15 in total – has moved forward to the worldwide contest for their age range, and could win a trip to Japan if they reach the global finals. The main judge for worldwide entries will be none other than Akio Toyoda, President of the Toyota Motor Company.
With the practicality and forward thinking of some of the entries, it’s possible that Toyota might make several ideas a reality. We’ll have information on all of their new models as it’s released. To find out more about any of the current Toyota vehicles – including the state-of-the-art Prius and the new Yaris Hybrid – call or visit us today.