There has been significant industry buzz surrounding the new Lexus RC F Coupé. With dazzling style and dominant performance specifications, it’s no surprise that this revolutionary sports car has been making waves across various social media networks. Now, Lexus aims to capitalise on this excitement with the announcement of an online contest.
The idea behind the contest is to come up with an exciting and dynamic name for the RC F’s metallic orange paint option. Entries will be taken via Lexus UK’s Facebook page, and the winner will see their name idea officially adopted as part of the company’s branding process for the vehicle. All entries must, of course, be legal and clean to be accepted.
A representative of Lexus had this to say: “We’ve witnessed a fantastic response to the prospect of the new model among our large and growing community of online fans and we thought it would be a great opportunity to involve them in the heart of the branding process… We’re confident the public will produce some great ideas that capture the spirit of both the colour and the car.”
More information about the contest can be found on the Lexus UK Facebook page. The RC F itself is scheduled for release in the UK next year, so be sure to check the Johnsons news blog for the latest updates. Until then, why not tell us your thoughts about the contest or the RC F by leaving a comment below?